White Hat is Pointless When..
A third party can influence your sites rank in a negative way.
After spending some time snooping around in a black hat forum, coupled with Google’s recent fuck-ups I’m beginning to wonder if continuing to build white hat content sites is an utterly pointless endeavour that can, and will, lead to disappointment and misery.
Asides from waiting out the sandbox release (which may never happen despite links, updates, quality factors etc..), there is the fact anyone with a little know-how of the dark side can literally fuck your website out of Google using simple techniques that apparently work like a charm.
Picture the scenario: You build a great content website, updated it daily with good content that costs you hundreds of dollars/month, garner plenty of healthy links and over the period of a year you managed to built a large resourceful site that Google accepted as a quality site, releasing you from the sandbox and you begin to enjoy a nice income from the site.
Now that you’re riding high in the search results for all of your targeted keywords, your competition takes note of your presence, some of which also dabble in black hat practices, or know of people who do, and are able to knock your website out of Google.. and there’s literally nothing you can do to stop them.
A few weeks or months after enjoying the lucrative earnings your sites traffic plummets and your earnings bomb to a few dollars/day, receiving only traffic from MSN and a handful from Yahoo.
It’s enough to make you think “fuck it, if you can’t beat them join themâ€, not to knock your competitors out of search results but simply so you have a back-up and another revenue stream that isn’t so reliant upon steady long-term rankings in Google which is any content sites bread and butter of traffic and earnings.
Remember: Google doesn’t give a fuck about you or your livelihood and third parties shall always be able to fuck with your website while Google state “there’s almost nothing anyone can do to affect your rankingsâ€.
I’m feeling very pissed off with Google right now. If it isn’t for the de-indexing or the not re-indexing plenty of quality pages, fuckin’ up my page titles or handing the Chief Engineer a 5-week ‘vacation’ in a critical time.. and now I’m sat here wondering if the Google Toolbar that I have installed is capable of sending all of this right back to Google where they could easily spot who I am, what websites I own, which AdSense account to pull.. simply put, I don’t fucking trust Google anymore and I resent them.