Targeting Keywords could get you Penalized?

It would be all too easy for Google to determine which sites are targeting keywords and which are putting up content in a more natural way.

As SEO’s we’re told to build links naturally, while we still use every trick in the book on our sites to achieve higher rankings, which includes using keywords that are highly searched for (to some degree or another) in the titles etc, causing an un-natural looking site in regards to content.

Google know how often certain keywords are searched for and there popularity and they can surely detect websites that have a highly disproportionate amount of content or links that are targeting keywords that are searched for often, which may well trigger a filter - perhaps a longer stay in the sandbox or just added suspicion placed on the website.

Perhaps it’s time to forget keywords and ignore Wordtracker and Overture ever came on the scene as it makes our sites look a hell of a lot un-natural. Perhaps we wouldn’t even notice a sandbox existed if we didn’t litter our sites with popular keywords with obvious efforts to target them.

Remember: All of these spammers and folk who scrape content are all populating their pages with keyword after keyword after keyword, and that’s a pattern extremely close to every site we build when we’re targeting them ourselves.

1 Comment

1. I’ve enjoyed your posts on DP and learned a good bit from some of them. Keep up the good work on your new blog. Consider me subscribed!

   Comment by sd2001 — June 24, 2006 @ 2:26 am

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