Clickbank Product No.1 Complete & The Importance of Copywriting
As mentioned previously I’m in the middle of creating 2 products for Clickbank, both in the same niche, but individual products.
The guy I contracted to pen the first product e-mailed me yesterday with the finished guide. It’s damn good, perfect in fact and he over-delivered with 12 pages more than I asked for on the actual guide. I wouldn’t of got this sort of quality from a random writer off Elance - it really paid off this time to use this knowledgeable guy on the subject I came across on a forum where he had wrote a free guide for the members, asking him to re-write one for me for a fee.
Next step: I promptly sent the guide off to my copywriter so he can sift through, pull out the benefits and work out the best angle to attack the sales copy.
I’m a total fan of copywriting even though I don’t write sales copy myself. I appreciate the high level of skill involved and the difference great copy makes to the bottom line.
If you have the money, paying a copywriter who knows his stuff is totally worth it, it could be the difference from earning $200/week to $2,000 - from a losing Adwords campaign to a winning one with affiliates able to promote your product at a profit (which I see as the main goal).. and all without changing your product one bit. It’s amazing, and I find it funny how small changes and re-wording phrases on your sales copy can have a big impact on conversion.
Whenever the subject of copywriting comes up I always point people to this video by Michel Fortin, copywriting celebrity you might say…
Further reading:
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